5 Festive E-mail Marketing Tips for Christmas


Christmas is a magical time of the year. And we’re not just talking about spending time with loved ones, indulging in seasonal treats and wrapping up piles of presents. It’s an unmissable opportunity for retailers to boost profit margins and tap into the seasonal shopping state of mind. Ka-ching!

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How to Make Direct Mail Greener


If you use direct mail, you can reduce the environmental impact of your mailings and make them greener, by following some of these tips:

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How to Write Direct Mail Letters that Sell


What tricks are used by professional copywriters to create direct mail letters that really sell?

Hook Your Reader

The first line of letter is vital. Your opening gambit should be short and precise, with a time limit to create urgency with the reader. Good headings should be short and clear, and go easy on alliteration and superlatives.

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Remember AIDA for Your Direct Marketing


Any marketer would do well to remember the AIDA mnemonic:

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Direct Marketing Tip – Set Goals and Make Plans


Every direct marketing campaign needs to have a goal or objective against which results can be compared.

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