What can you do to make sure your telemarketing campaigns are as effective as possible? This informative guide gives you simple to follow rules for carrying out more effective telemarketing that will turn leads into customers, and increase sales.

Christmas is a magical time of the year. And we’re not just talking about spending time with loved ones, indulging in seasonal treats and wrapping up piles of presents. It’s an unmissable opportunity for retailers to boost profit margins and tap into the seasonal shopping state of mind. Ka-ching!

If you use direct mail, you can reduce the environmental impact of your mailings and make them greener, by following some of these tips:

What tricks are used by professional copywriters to create direct mail letters that really sell?

Hook Your Reader

The first line of letter is vital. Your opening gambit should be short and precise, with a time limit to create urgency with the reader. Good headings should be short and clear, and go easy on alliteration and superlatives.

Any marketer would do well to remember the AIDA mnemonic: