Category: Campaign Planning

Mar 23 2011

How Marketing Agencies can use Prospect Download for Free Market Research

Marketing agencies and consultants can research their client’s markets free of charge using Prospect Download, the online list portal from Selectabase.

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Mar 17 2011

Small Business Sector Receives Renewed Interest

Whilst the small business sector has been the often overlooked Cinderella of the UK economy, government and PLC’s are starting to realize the attractions of the sector, not least due to the it’s potential value in wealth and job creation.

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Feb 14 2011

Preparing a Direct Marketing Creative Design Brief

Use the tips below to prepare a through and accurate direct marketing creative design brief (or any other form of design brief for that matter). A good brief can help focus the efforts of designers into the right areas for your business, to save everyone wasting valuable time and money.

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Jan 11 2011

Free guide to getting more business in 2011

The New Year is often a time when businesses start to think about their plans for the coming  year and so inevitably their thoughts turn to how they can gain more new business.

That’s why at Selectabase we’ve just published a completely free guide packed with 10 top sales and marketing tips to help businesses succeed in 2011.

You can read the free marketing article here and if you have any tips of your own on how to drum up more sales feel free to submit them below!

Nov 09 2010

Free Guide to Managing Direct Marketing Leads

Every lead you gain through your marketing efforts is valuable. This free advice guide from Selectabase explains how best to manage your leads so that you can turn them into prospects and customers.

Read the guide to managing direct marketing leads.

Oct 27 2010

What can Direct Marketing Learn from Digital Marketing?

Digital marketing has revolutionised marketing in recent years, what with the advent of email marketing, pay per click, social media, blogging and more. Direct marketing has been around somewhat longer, but still has a role to play in the digital world, but only if it learns some of the lessons from new media.

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Oct 25 2010

Increasing Mailing Postage Costs Place Pressure on Direct Mail Effectiveness

The news that Royal Mail is set to increase business mailing costs in 2011, places renewed pressure on direct marketing campaigns to acheive the best possible results.

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Oct 21 2010

Direct Marketing Tip – Identify Your Resources

When planning your direct marketing campaign, make sure you identify all the resources you will need to make it happen.

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Oct 18 2010

Now is the time to plan your Christmas direct mail campaign

There’s no time to lose – a well planned, well targeted and creative b2c direct mail campaign could really help your business this Christmas .

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