According to the latest search trends from Google, interest in Direct Mail has grown to it’s highest level in 2011.
Category: Digital Marketing
How does direct mail fit into a multichannel approach to marketing?
A new system of digital watermarketing has been launched by Royal Mail, which could help mailings of the future improve response rates and acheive greater integration between online and offline marketing.
To coincide with the latest series of The Apprentice, a recent survey has shown that marketing is one of the least likely professions to be interested in appearing on the hit TV show.
If your website collects data on enquiries and customers, then what measures do you have in place to check and maintain accuracy?
Most websites contain a mechanism for collecting data on your visitors or customers, but are you then following up on this valuable information with a mailing?
A number of major brands have been using direct mail to push web traffic as part of a CRM campaign.
Are PPC programs like Google Adwords and Facebook Ads just another form of direct marketing, along with direct mail and telemarketing?