Category: Digital Marketing

Aug 31 2011

Direct Mail Popularity Continues to Grow

According to the latest search trends from Google, interest in Direct Mail has grown to it’s highest level in 2011.

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Aug 11 2011

Direct Mail as part of a Multichannel Marketing Strategy

How does direct mail fit into a multichannel approach to marketing?

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Jun 27 2011

How to Clean Data Collected on Your Website

Information collected on your website is far more likely to be inaccurate or go out of date quickly, so how can you keep it up to date as easily possible? The Easycheck desktop application from Selectabase helps you clean the address and telephone data you’ve collected online.

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May 18 2011

Digital Watermarks Could Help Mailing Response Rates

A new system of digital watermarketing has been launched by Royal Mail, which could help mailings of the future improve response rates and acheive greater integration between online and offline marketing.

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May 16 2011

Marketing Professionals Shun ‘The Apprentice’

To coincide with the latest series of The Apprentice, a recent survey has shown that marketing is one of the least likely professions to be interested in appearing on the hit TV show.

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Apr 26 2011

The Simple Way to Clean Address Data Collected on Your Website

If your website collects data on enquiries and customers, then what measures do you have in place to check and maintain accuracy?

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Apr 21 2011

The Importance of Mailing your Website Enquiries and Customers

Most websites contain a mechanism for collecting data on your visitors or customers, but are you then following up on this valuable information with a mailing?

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Apr 18 2011

How Direct Mail and Web can Deliver CRM

A number of major brands have been using direct mail to push web traffic as part of a CRM campaign.

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Apr 04 2011

Is Pay Per Click a form of Direct Marketing?

Are PPC programs like Google Adwords and Facebook Ads just another form of direct marketing, along with direct mail and telemarketing?

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Mar 28 2011

What can PPC learn from direct marketing?

Looking at the two disciplines of PPC and direct marketing individually, what parallels, lessons or procedures can be applied from one to the other?

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