Category: Green Marketing

Mar 21 2011

Direct Mail Making Efforts to Meet Environmental Concerns

The Direct Marketing industry is continuing to make efforts to improve itsĀ  environmental track record through more efficient operations, accurate data targeting and use of recycled materials.

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Mar 11 2011

The Benefits of Hybrid Mail for Direct Marketing

One of the fastest growing areas of direct mail fulfillment and delivery is that of Hybrid Mail. This new technique allows senders to mail personalised mailers more efficiently and offers a number of benefits for small businesses..

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Oct 25 2010

Increasing Mailing Postage Costs Place Pressure on Direct Mail Effectiveness

The news that Royal Mail is set to increase business mailing costs in 2011, places renewed pressure on direct marketing campaigns to acheive the best possible results.

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Sep 07 2010

New Direct Marketing Guidelines Take Effect

The 1st September 2010 saw the release of several important new guidelines and codes of practice for those involved in direct marketing in the UK.

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Jun 08 2010

How to Make Direct Mail Greener

If you use direct mail, you can reduce the environmental impact of your mailings and make them greener, by following some of these tips:
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Jun 06 2010

Direct Mail versus Email Marketing

Which direct marketing method is most effective: traditional direct mail campaigns, or next generation email marketing?
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Jun 04 2010

Get on the Data Cleansing Cycle

Follow these simple guidelines, to ensure a fully compliant and effective data cleansing cycle is put in place for your business and consumer marketing lists, based on best practice guidelines issued by the Direct Marketing Association…
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