Category: Measurement and Analytics

Aug 15 2011

Working out the lifetime value of a new customer

When calculating the return on investment (ROI) of a direct marketing campaign it’s important to bear in mind the lifetime value of a client, not just the initial order value.

Read more »

Jun 23 2011

Direct Marketing Success can be Born of Failure

In his recent book ‘Adapt’ the economist Tim Harford suggests that solutions to complex issues can only be identified if you are willing to risk failure.

Read more »

Feb 07 2011

Greater Pragmatism in Technology for Marketing Predicted in 2011

A recent blog post at DM News has predicted that marketing will become more measured and cautious over the use of shiny new technologies in marketing campaigns this year.

Read more »

Feb 04 2011

Do you know who your top customers are?

Pareto’s Law states that an incredible 80% of your business will come from just 20% of your customers. These figures may sound extreme, but analyse your customer database for yourself and you may be surprised by the results.

Read more »

Feb 02 2011

White Paper Declares “All marketing will become direct marketing”

In what will inevitably be seen as a contraversial move in marketing circles, the autohr of a recent report has declared that “all marketing will become direct marketing” in the future.

Read more »

Nov 01 2010

Correcting some Myths about Direct Marketing

Direct marketing is one of the most responsive and cost effective marketing tools there is.  But despite this there are still various misconceptions about how easy to use and successful direct marketing can be.

We address some of these criticisms, and give you the facts about using direct marketing….

Read more »

Oct 27 2010

What can Direct Marketing Learn from Digital Marketing?

Digital marketing has revolutionised marketing in recent years, what with the advent of email marketing, pay per click, social media, blogging and more. Direct marketing has been around somewhat longer, but still has a role to play in the digital world, but only if it learns some of the lessons from new media.

Read more »

Oct 11 2010

The staying power of direct mail

It seems that trends come and go in marketing just as they do in fashion led industries.

Read more »

Sep 22 2010

Does Your Sales Team Need More Leads?

Use direct marketing to keep your salespeople topped up with regular sales leads and prospects.

Read more »

Sep 20 2010

Why Direct Marketing Should Measure more of the Unknown

A recent research study reports that marketing professionals still aren’t measuring the right outcomes to be able to decide if their marketing campaigns are truly effective or not.

Read more »

WordPress Themes