Why do you need Birthday marketing?
The British spend an estimated £1.6 billion on celebrating birthdays according to research from Mint. We recently came across some statistics about birthdays in the UK previously published by Mint credit cards which aptly demonstrate just why businesses should be targeting consumers on their birthday.
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New Brides Subscription
One of them popped the question; the other said yes – and now brides-to-be are in the midst of a huge transition that involves wedding and honeymoon planning. They have much to do, much to buy, and a limited window of time in which to do it. New Brides enables businesses to connect with this lucrative market at a prime time.
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21st Was the Top Milestone Birthday in March
Data released from the Birthday Mailings marketing service for bars, restaurants and salons shows that a 21st was the most common major ‘milestone’ birthday to be celebrated in the UK last month.
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