A Simple Guide to Account-Based Marketing
Account-Based Marketing (ABM) is attracting plenty of attention in business circles. In fact, last year, a survey by SiriusDecisions revealed that 90% of marketers recognise the value of this marketing approach. If you’re not one of them, don’t worry, you’re in the right place. In this blog post, we’ll talk you through the basics of ABM and explain how you could use it to improve B2B sales in 2016.
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TPS Checks and Data Enhancement Can Save Your Company
Many businesses that depend on marketing calls to contact clientele have a pretty bad reputation among the general public, but: contrary to popular belief: this isn’t simply because they contact people at random. It’s because many go about their telephone marketing without conducting due diligence first. The result? Unwittingly engaging in bad practices that irritate and upset potential customers.
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4 Direct Mail Myths Busted
Direct mail is a powerful marketing strategy. In fact, according to research by Baker Goodchild, 92% of direct mail is opened. Any business: small or large: can use it, the costs are typically cheap, and it’s one of the most effective marketing methods around. Why then, do some businesses avoid utilising direct mail?
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5 Tips for Email Subject Lines That Convert
If you’re new to email marketing, a good place to start is the subject line. After all, it’s the subject line that encourages the recipient to click through to your content. It’s crucial that you get this seemingly small detail right if you’re to stand a chance of having your lovingly-crafted marketing messages read.
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