Direct mail marketing will always remain a valuable alternative, or addition, to online advertising. Research reveals almost three-quarters of consumers often feel overwhelmed by the number of on-screen ads when shopping online.

Following the passing of Her Majesty Queen Elizabeth II, many aspects of life that we have taken for granted during her 70-year reign are about to change. A large portion of the population has only ever known life under the Queen, so welcoming King Charles III as the new monarch will be a big adjustment.

Sustainability is increasingly important in the direct mail marketing sector, as traditionally, it uses high volumes of paper, so it’s vital to ensure it’s not wasted. Today, there are various methods of making direct mail marketing more sustainable, creating an eco-friendly industry, in line with modern trends.

Direct mail marketing remains one of the most successful advertising mediums for businesses of all sizes. To ensure the greatest success and profitability of your campaigns, read our guide to avoid some of the common mistakes.

Using direct mail in business-to-business marketing can pay dividends by creating an effective campaign with measurable goals. Often described as every business’s “secret weapon”, direct mail is more than holding its own in the digital age by earning a higher open and response rate.