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Welcome to our direct marketing Media Centre
News, press releases and articles released in 2011. Also see our regularly updated direct marketing blog.
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News Release - October 2011
Latest UK Business Trends
Welcome to the October round-up of useful marketing trends for businesses in the UK.
Each month we bring you the latest trends amongst UK businesses and consumers, all drawn from the range of Selectabase direct marketing lists. According to the most recent month's data we identified the following trends...
BUSINESS TRENDS:
3,906 new business start ups were identified by New B2B. Beauty Salons were once again the most popular type of start up in the UK. Receive monthly lists of new start up and changing businesses in your industry or local area with New B2B. Click here for more
2,662,618 businesses were identified and listed in the Prospect Download Business database. Reach any selection of these businesses and carry out counts for free online. Click here for more
CONSUMER TRENDS:
108,731 consumers celebrated a milestone birthday according to Birthday Mailings. The most popular was a 21st with 19,694 people celebrating this age. Receive lists of local consumers about to celebrate a birthday with a subscription to Birthday Mailings. Click here for more
86,147 consumers recently moved home in the UK. The top postcode for home movers was RG (Reading). Get details of home movers in your local area with Recently Moved. Click here for more
33,587,104 individual consumers were identified and listed in the Prospect Download Consumer marketing database. Find lists of your target consumers online using a range of selection criteria. Click here for more
PREFERENCE TRENDS:
16,943,590 UK individual telephone numbers are now registered with the Telephone Preference Service (TPS), and 1,999,451 UK company numbers are registered with the Corporate Telephone Preference Service (CTPS). Organisations are, by law, obliged to screen their lists against these stop lists before calling.
Click here for more5,181,105 individuals are registered with the Mailing Preference Service (MPS). Screen your data against the TPS, CTPS and MPS using our simple Easy Check application. Click here for more
At Selectabase we specialise in helping small to medium sized businesses use direct marketing to gain more leads and sales from ether businesses or consumers.
OCTOBER SPECIAL OFFER:
Try our business or consumer prospect lists free! New users get 50 free list credits from Prospect Download.
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News Release - August 2011
Selectabase Offers Prospect Download Users Free List Credits
New users of Prospect Download online mailing list service from Selectabase are being offered free trials of business or consumer marketing data.
Anyone creating a new online account will now receive 50 free credits to try out the Prospect Download service. The list credits can be used to source and download some sample data from the business or consumer databases, to use in a sample direct marketing campaign.
The credits are valid for a whole 12 months and can be used to test the quality and accuracy of Prospect Download data, as well as experiencing just how easy it is to source and purchase list data online.
Using the free credits data can be sourced from two datasets. Business lists can be selected using a wide range of criteria such as location, trading format, industry, turnover, staff, job title and many more. Consumers can also be selected by age, gender, location, income, lifestyle, property type and so on.
Credits will also be given to any existing Prospect Download web users who have not yet purchased from the service. To receive the credits existing Selectabase website users just need to sign in and visit Prospect Download, or new users can click here.
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News Release - July 2011
Selectabase Launches New Create and Post Direct Mail Service for Sending Mailings
A new direct mail printing and fulfillment service has been launched to make sending a direct mail campaign easier and more affordable for small businesses.
Create and Post is a service which prints the senders mailing letter, inserts it into envelopes and then sends it using a service equivalent to Royal Mail 2nd class, all for just 5p more than the cost of a 2nd class stamp; 41p per letter (plus mailing set up fee).
The service achieves these discounts by using the latest digital printing technology and optimising the way that the postal system works to save cost and minimise workload.
The Create and Post service is aimed at a range of users who send mailings to either UK businesses or consumers as part of a direct marketing campaign.
The benefits for small businesses in particular are numerous. Create and Post saves users having to print out their mailings in house saving money on consumables such as printer ink, envelopes and printed letterheads. The service also saves time on setting up complex mail merges and filling envelopes by hand.
Small mailings are also cheaper with Create and Post as there is no minimum order, unlike mailing houses which often apply a minimum charge of handling 1000 items.
As another benefit of the service, Create and Post provides a manual check and send service to help users set up their mailing and ensure that they are happy before sending.
Finally, Create and Post also offers a reliable supply of mailing lists for marketing campaigns or cleaning the clients own list before sending. The service is provided by Selectabase, a long-established independent supplier of mailing lists and data cleansing service to small businesses.
A spokesperson for Selectabase commented on the launch of the service by saying that Create and Post is a "natural extension of our mailing list brands like Prospect Download, Birthday Mailings and New B2B as well our data cleansing services like Easy Check, and has been very much launched in response to customer demand."
More information is available from Create and Post or by calling the Create and Post team on 01304 382211.
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News Release - February 2011
Selectabase Launches Marketing Services for Beauty and Hair Salons
Small business marketing experts, Selectabase, have launched a new package of specialist services to help hair and beauty salons generate more business cost effectively and simply.
A new package of low cost salon marketing services has been launched to help UK hair and beauty salons promote themselves to potential new clients.
The services all use direct mail in a simple and accessible format, combined with high quality consumer data from Selectabase. No previous or specialist marketing experience is necessary to use any of the services – salons just need to send a flyer, special offer voucher or invite in the post to the leads supplied.
The package of marketing options for salons includes three main products.
Birthday Mailings from Selectabase is a unique marketing service which provides salons with a list of names and addresses of local people who are about to celebrate a major birthday such as a 21st, 40th, 50th. Celebrating a birthday can be a great excuse for some pampering, so salons simply mail their Birthday Mailings list each month with an invite, offer or even a birthday card.
The second salon marketing tool on offer is Recently Moved. This service works in a similar way to Birthday Mailings by providing a regular monthly list of new home movers into a salon’s immediate postcode area. The salon can then mail this list to let new movers know about the services on offer.
Finally, the Prospect Download Consumer service lets salons create and download their own bespoke mailing list online by using a range of different criteria to target exactly the right type of consumers such as where they live, the type of house they live in, how much money they have, their age or lifestage, family or work situation and so on.
For example a salon owner could download a list of women aged 45-54, with household income of 60,001 to 90,000 and no children, ready to mail with a special offer or invite. There is no minimum order and data costs start at just 10p each with pre-paid credits. Commenting on the launch of the package of services, a Selectabase spokesman said that "Direct mail is a great option for promoting hair and beauty salons because it can be targeted to the potential consumers who are most likely to respond, results can be measured and it does not require specialist marketing skills."
More information can be obtained by calling Selectabase on 01304 382211.
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News Release - January 2011
New research reveals the top business start-up professions for 2010
Analysis of exclusive UK start ups data released by Selectabase has revealed the top trades and professions chosen when starting a new business in 2010.
The most popular types of new business to be started in 2010 were from the computing, hair and beauty or home improvement sectors, new research has revealed.
For example the most popular start up profession in 2010 was as an electrician, followed by other consistently popular businesses like plumbers, hairdressers and computer services. These trades and professions were also amongst the top start ups in 2009.
However domestic cleaning, photographers and garden services all increased in popularity as start up choices, with all three jumping several positions into the top 10 start up industries for last year compared to 2009.
The research was carried out on data collected for the Startupsplus small business marketing service from Selectabase, which tracks new and changing businesses throughout the year and alerts potential local suppliers of these potential sales opportunities.
Out of the 1350 different industries represented amongst UK start ups last year, the top 10 sectors accounted for over 14% of all start up activity.
Whilst the overall number of new business start ups fell slightly from 2009 to 2010 by just over 6%, the top 10 start up professions held their own with very little difference in volume compared to last year.
The full ranking of the top start up professions in 2010 is given below, with the 2009 ranking provided in brackets:
1. Electricians & Electrical Contractors (3)
2. Plumbers (2)
3. Cleaning - Domestic (10)
4. Hairdressers (1)
5. Computer Services (4)
6. Builders (5)
7. Internet Web Design & Development (8)
8. Beauty Salons & Consultants (6)
9. Garden Services (14)
10. Photographers (16) -
News Release - January 2011
Selectabase provide free advice for getting new business in 2011
Selectabase, the small business marketing experts, have published a new free guide to help businesses increase their sales at the start of 2011.
As 2011 has arrived, it's a time for many businesses to think about stepping up their marketing to make the most of new opportunities, particularly if they are looking to put a difficult 2010 behind them. The free advice guide from Selectabase aims to help them do just that with 10 simple steps that businesses can follow to help gain more business.
The free guide to getting new business in 2011 is available now on the Selectabase website, where visitors can also access a suite of useful marketing tools.
