Press Release

Grey Market Mailing List Now Available to Download Online

The Silver Prospects direct marketing database of older consumers from Selectabase has been made available for businesses to search for free and purchase data online.

Selectabase, has made its Silver Prospects mailing list available online for the first time.

Silver Prospects is a specially researched database of older UK consumers and is used by companies to promote a range of products and offerings, such as financial services, leisure products, holidays and charities.

Despite the recent recession, the grey market which Silver Prospects targets, remains an important segment for marketers.

Due to demographic trends the sector continues to grow in numbers, and the attitudes of mature consumers are rapidly changing, which can challenge many of the stereotypes of older people. This makes accurate marketing of the grey market using a segmented list like Silver Prospects more important than ever.

The Silver Prospects list contains three unique profiles which marketers can use to help target their campaigns to the right recipients;

- Gilt-Edged Lifestyles - The financial elite of the country - older consumers with the highest incomes.
- Mid-Life Affluence - Consumers in later middle age, looking forward to a comfortable retirement.
- Wealthy Retirement - The majority of UK pensioners, with a wide range of assets and income.

Silver Prospects has been made available on the Selectabase website through it’s Prospect download service, https://www.selectabase.co.uk/lists/onlineb2c/, which allows registered users to carry out unlimited free counts using  range of criteria; location, income, age, gender, property type and so on.

Once a user has identified their ideal list selection, it can be purchased securely online and is then downloaded to the customer’s desktop within 48 hours. There are very low minimum orders and list prices start at just 10p per record, with prices varying according the number of records and output fields purchased.

Silver Prospects is one of the most popular consumer mailing lists offered by Selectabase, who specialist in providing targeted marketing data. For example Selectabase also offer lists of consumers on their birthdays, young families and new movers, plus a range of b2b data.

Selectabase also provide a range of low cost tools that customer’s can use to clean their own lists, and ensure they meet their obligations under data protection legislation.

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Top sectors for new business start ups in 2009 named by Selectabase

A new report has revealed that despite the economic situation, there were still sectors of the UK economy showing signs of growth in the form of new start up activity last year.

The research findings come from Selectabase, whose Startupsplus marketing service tracks new business start ups each month.

Analysis of Startupsplus data for 2009 has identified specific industry sectors and geographic regions where start up activity actually increased compared to 2008.

For example, the relentless growth in technology encouraged 23% more computer services providers to start up in business last year, compared to 2008. Computer services also leapt from being the 4th most popular type of business to start up last year, compared to 10th in 2008.

The accountancy sector saw also saw uncharacteristic optimism last year, with 29% more accountants setting up in business compared to 2008, and an amazing 64% more bookkeepers. Both also ranked in the top 50 types of business started in 2009.

Regionally, start up activity saw a shift away from London and the south east last year, to the UK regions, the Midlands and the north of England. The top 5 postcode areas for start ups in 2009 included Birmingham, Belfast, Sheffield, Manchester and Glasgow.

The E postcode area in East London was the only south Eastern region to feature in the top 10, possibly as a result of investment in the area for the 2012 Olympics.

Startupsplus data, on which the research was based, is collected from a number of sources and tracks all types of business start ups including sole traders, limited companies, home based, and whether registered for VAT or not. Overall, almost 80,000 new business start ups were identified by Startupsplus in 2009, which is 4% down on the previous year. However the fall was much less than the drop of 7% seen previously from 2007 to 2008.

Commenting on the research findings, Steve Sellwood of Selectabase felt that some might be surprised at the findings, explaining that; “most people assume that new start up activity must shrink to nothing in a recession, but on the contrary we often see new business activity continuing in tough times, sometimes as a result of redundancy, or when a partner decides to return to work by starting a new business. So we weren’t surprised to see start up activity hold up relatively well last year.”

Startupsplus marketing leads of new local start ups are available to business subscribers by calling 01304 382211 or visiting www.selectabase.co.uk/startupsplus.

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Press Release

Selectabase Launches Online Marketing Lists for Download

UK marketing list provider, Selectabase, has launched a new range of business and consumer prospect lists available to buy and download online.

Prospect Download from Selectabase is a new service which enables businesses to create, buy and download a mailing list online. These lists of prospects can then be used to carry out a direct marketing campaign using direct mail or telemarketing.

There are two versions of Prospect Download available online; Business and Consumer.

The Prospect Download Consumer database contains approximately 34 million addresses so covers a large percentage of UK households. It’s perfect for selecting prospect lists to use for national campaigns, or sourcing targeted lists for more specific mailings.

The Prospect Download Business database provides easy access to names and addresses of approximately 2 million UK businesses. The data is captured from a number of sources and includes comprehensive coverage of all limited companies, public limited companies and the non-corporate sector. Users can select their data by business size, contact name, telephone number, email address, plus many more criteria.

After registering on the Selectabase site for free, users can carry out unlimited searches of Prospect Download. The site is available 24 hours a day, 7 days a week, and all data in the Business and Consumer lists is regularly maintained and cleaned to ensure its accuracy.

Once a list has been selected, it can be purchased online using secure payment, and is then available to download to the customer’s own PC. This ease of use is one of the main reasons that the service has been launched by

Selectabase, as Steve Sellwood explains;

"We've been providing lists through our dedicated customer service team for many years now, but we've also been aware of the growing demand from customers who simply want to go online to buy a quality list, but who may have been cautious about the accuracy and quality of the data.

That’s why we’ve put together Prospect download to provide the best of both worlds; high quality data from a reputable source, which you can search, refine and purchase online."

Selectabase is a leading UK independent list provider and member of the Direct Marketing Association. They specialise in providing accessible direct marketing lists and cleaning services to the small business market, with packages like Startupsplus, Recently Moved, and Easycheck.

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Selectabase Help Businesses Plan Early for 2010 New Year Marketing Campaigns

Direct marketing company Selectabase has launched a campaign aimed at encouraging small businesses to plan their New Year marketing campaigns well ahead of time.

The start of a New Year is always a busy time for direct marketing campaigns. Selectabase, a direct marketing company specialising in helping small businesses, is expecting an even greater than normal increase in marketing activity from January 2010.

This is because many business owners are currently feeling increasingly concerned about the economic situation, and are thinking about what they can do to drum up new business.

The Selectabase campaign is aimed at encouraging small businesses to get ahead of the game, by starting the planning for their New Year campaigns now.

To help, Selectabase has published a useful guide on this website which suggests a range of simple measures that can be taken to help ensure a successful campaign.

The guide features advice on targeting your mailing to the right people, looking at the quality and accuracy of your mailing list, finding a new list if you need one, what to include in your mailer and how you should handle your responses.

Direct marketing tools like direct mail are always a popular choice for businesses looking to attract more customers.

Direct mail is affordable, easy to implement, and can be carried out on a small scale. Plus it's easy to see what results have been achieved and at what cost - which is especially important when marketing budgets are tight.

So while 2010 may seem a little way off yet, planning a successful marketing campaign can start right now.

The Selectabase guide is available free of charge at www.selectabase.co.uk.

Simple, Selective, Selectabase

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