Direct Mail versus Email Marketing
Which direct marketing method is most effective: traditional direct mail campaigns, or next generation email marketing? Direct mail is sent to businesses and consumers every day by a very wide range of organisations. Email marketing using opt in data is widely used, and growing more rapidly in popularity.
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Do your customers deserve a thank you?
Imagine your business has just won it’s industry equivalent of the Oscars. Who will you remember to thank in your acceptance speech? Your staff, suppliers, accountant or bank manager even? How about remembering a small thank you for the most important people of all – your customers.
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