The misconceptions of data lists

Posted on 19th July 2017 in Articles

There are a number of misconceptions and myths regarding data lists that we want to clear up. Data lists can be hugely valuable tools for businesses of all sizes whether you are provide B2B or B2C services and products. Here are the myths about them, and the truth behind them.

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Direct Mail Response Rates Are at Their Highest Point in Over a Decade

Posted on 10th July 2017 in Articles

From the 2016 DMA Response Rate Report: “Direct mail, considered outdated by many, still impresses with its strong response rate.”

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