Still Time to Cleanse your Marketing Database
The first quarter of the year can often see a flurry of new marketing activity. But if you’ve recently dusted off your marketing database for a new campaign make sure you’ve done the required list cleaning first.
If you’re next mailing is imminent, don’t panic – there are several fast and effective ways to get your list cleaned. After all an accurate mailing list will help you reduce wastage and improve your ROI.
For a low cost self serve option, download the free Easycheck list cleaning software from Selectabase and buy some list cleaning credits. Easycheck works on your PC to check your excel file against the latest online versions of all the major suppression files used to clean data; the Telephone Preference Service, Corporate Telephone Preference Service the Mailing Preference Service and more.
If you have a larger or more complex marketing database, send it to Selectabase for a free list cleaning screen and quote, which will tell you just how much of your data is out of date.