Direct Mail Response Rates Are at Their Highest Point in Over a Decade

From the 2016 DMA Response Rate Report: “Direct mail, considered outdated by many, still impresses with its strong response rate.”

Direct mail response rates took a tremendous leap in 2016 with a 5.3% response rate to house lists and 2.9% to prospect lists. These are the highest levels the DMA has tracked since 2003. For comparison, in 2015 the rates were 3.7% and 1.0% respectively. In 2010 it was 3.4% and 1.4%.

If you’re not already utilising the power of direct mail start today. Call a member of the Selectabase team about our direct mail lists and mailing house services on 01304 383838.

Follow the link below for more details on this report.

Direct Mail Response Rate Report 2016