How can New Brides help your wedding marketing?
Brides-to-be are in the midst of a huge transition that involves wedding and honeymoon planning. They have much to do, much to buy, and a limited window of time in which to do it. This is your window of opportunity to help fulfil their many needs for your particular product or service. They are ready and willing to spend money on all types of services from their wedding dress to their dream honeymoon destination.
In 2013, the average UK wedding cost £15,494, and over half the couples opted for a honey moon costing an average of £3,111 (source Hitched.co.uk)!
Industry sectors that experience particular success with New Brides include wedding venues, hair and beauty, restaurants, wedding dresses, suit hire, honeymoon travel, caterers, musicians, hen and stag services, department stores, jewellers, photographers, videographers, florists, wedding cakes, wedding cars, fireworks, spa and salon services, hotels, credit cards, financial services (loans), magazine subscriptions, gift services, and many more.
But how do you find out who your local new brides-to-be are?
Wedding fair, newspaper adverts or websites are tried-and-tested means of attracting customers, but they are costly, time consuming and not always reliable. New Brides can provide you with a regular stream of targeted quality leads, leaving you time to focus on what you do best.
All of the brides-to-be included within the New Brides database have registered their details online with a leading UK wedding website and bridal magazine. The information is captured at a time when they are actively seeking wedding services and have opted in to receive offers and information from third parties.
The cost of your subscription is typically cheaper than your average wedding fair. Your bride-to-be leads include full contact details including an email address, together with details of budget, number of guests, and wedding date. This is the ideal audience for direct mail and online offers since the months leading up to their big day are crucial when making life changing decisions.
You will receive a monthly list of brides-to-be for the postcode area of your choice. The list can be easily opened as a spreadsheet in Microsoft Excel or other office software. This means you can either import the list straight into your existing database or run a mail merge directly from the data.
You also have the reassurance that New Brides data is collected in accordance with data protection guidelines and cross-referenced against the Mailing Preference Service for your protection. In fact, everything’s ready for you to start selling your products or services with confidence.